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Zeller 'Very Interested' in Retail Perspective on E-Cigs

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Zeller 'Very Interested' in Retail Perspective on E-Cigs

Postby Artist Boy » Mon Apr 29, 2013 11:54 am

"Products like e-cigarettes are very interesting," he said. "You can look at them in the abstract from a harm perspective and say, if it's not tobacco, if it's not combusting, then does it make sense to look at is as something that might be potentially much less harmful than any combustible tobacco product that's out there?"

The issue Zeller has is that the FDA would not be regulating electronic cigarettes based on their abstract potential, but how real consumers are actually using such products and how such products affect public health.

"Any of the newer products that in the abstract might pose less risk, all comes down to how the product is being used," said Zeller. "Who is using the product? What is impact on initiation, what is the impact on cessation?"

For example, if smokers are merely using e-cigarettes as a nicotine substitute in situations where smoking bans prevent them from smoking a traditional cigarette, e-cigarettes would not actually be improving public health.

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